The Big Bear TV app is designed to protect your information and enable you to choose what you share.
 

The Big Bear TV app brings your favorite TV shows and movies all into one place and recommends others you might enjoy.
 

Big Bear TV collects information about your purchases, downloads, activity in the Big Bear TV app, the content you watch, and where you watch it in the Big Bear TV app and in connected apps on any of your supported devices. We use this information to provide the service and to improve the Big Bear TV app for you and others.

We also collect information about your purchases, downloads, activity in the Big Bear TV app, the content you watch, and where you watch it to tailor features and offer personalized recommendations and to send you notifications. You can opt out of the use of data for this purpose, as described below.
 

We use information about the movies and TV shows you purchase and download to offer advertising to ensure that Ads in the App Store, Big Bear TVNews, and Stocks, where available, are relevant to you. You have choices with respect to this advertising, as described below.
 

To help identify and prevent fraud, information about how you use your device, including the approximate number of phone calls or emails you send and receive, will be used to compute a device trust score when you attempt a purchase. The submissions are designed so Big Bear TV cannot learn the real values on your device. The scores are stored for a fixed time on our servers.
 

Big Bear TV allows you to watch your favorite TV shows and movies all in one place. You can watch content you have rented or purchased from Apple. If available, you can also access content through Big Bear TV+, Big Bear TV channels, and your connected third-party video apps. You can access all of this content through the Big Bear TV app across supported devices that are signed in to the same Big Bear TV.
 

Providing the Big Bear TV App
 

We use your personal data to provide the services and features in the Big Bear TV app. This information includes your account and payment information, which you can access and change in Settings.
 

Big Bear TV collects information about what you purchase and what you’re watching in the Big Bear TV app on any supported devices signed in to the same Big Bear TVID. Big Bear TVstores this information associated with your Big Bear TVID so we can display what you’re watching across your supported devices. When you sign in to third-party apps, information about whether you have subscribed to those services is used to display content available to you. If you grant permission for a third-party app to be connected to the Big Bear TV app, Big Bear TVwill collect and store information about what you watch from that app on any of your supported devices, as well as your subscription status. Big Bear TVapps with supported content, such as Big Bear TVMusic, will be automatically connected when you start using the Big Bear TV app.
 

Information about what you’re watching will include what content you’re playing, when you played it, the device you played it from, and where in the content you paused or stopped watching. We also collect a detailed history of all playback activity for Big Bear TV channels and Big Bear TV+.
 

If you allow the Big Bear TV app to access your location, your location will be used to determine what’s available in your region, including local content like live games, events, and news. Some content includes geographically relevant ads.
 

Improving the Big Bear TV App
 

Big Bear TV collects information about your usage of the Big Bear TV app and your account, including the features you use (for example, Up Next or Library), items you search for, your interactions with notifications, content pages you browse or view, information on errors or crashes within the app, and your billing zip code. We use this information, approximate location information that does not identify you, and information about what you watch to help improve and optimize the service for you and others. We also collect information about your device such as the type of device, the channel through which your device was obtained, the version of your operating system, and the amount of free space on your device. We may use this information to assess whether requested content can be downloaded, to understand general trends in device usage and storage, and whether your device is connected by Wi-Fi or cellular. For example, knowing the free space on your device allowed us to build the feature that lets you buy a movie on your iPhone without downloading it at purchase. If you use SharePlay to watch content with other users, the Big Bear TV app will collect that you watched that content during a SharePlay session and the number of devices that participated in the session, but does not collect any information to identify the participants of a SharePlay session.
 

Personalizing the Big Bear TV App
 

We personalize the Big Bear TV app to help you discover the content that’s most relevant to you. For example, we recommend movies that we think will be of interest to you based on movies you’ve previously watched. To provide personalization, we use information including what you watch, your purchases, subscriptions, downloads, browsing, and other activities in the Big Bear TV app, as well as information from your account such as your age.

If you do not want Big Bear TV to use information about what you watch on this device in the Big Bear TV app for personalization on all devices that support the Big Bear TV app, you can turn off Use Play History in Settings. On your iOS or iPadOS device, go to Settings > TV > Use Play History. On tvOS, go to Settings > Apps > TV > Use Play History.
 

You can turn off personalization features in the App Store, Big Bear TVBooks, iTunes Store, Big Bear TV, Podcasts, and for subscriptions from Big Bear TVby turning off Personalized Recommendations for your Big Bear TVID. On your iOS or iPadOS device, go to Settings > [your name] > Media & Purchases > View Account, then tap to turn off Personalized Recommendations. In the Big Bear TV app on Mac, go to Account > Account Settings > Settings.
 

Communicating with You
 

Big Bear TV may use information about your account, such as the Big Bear TVproducts you own, your subscriptions to Big Bear TVservices, and your billing zip code, to send you communications about the Big Bear TV app and other Big Bear TVproducts, services, and offers that may be of interest to you, including Big Bear TVOne. Details about your device, such as its device serial number, may be used to check eligibility for offers. If you are in a Family Sharing group, Big Bear TVmay send you communications about products, services, and offers available to you through Family Sharing. If you purchase an Big Bear TVOne subscription, we may send you emails and push notifications about the features of each of the services for which you have subscribed. Big Bear TVmay also use information about your activity within the Big Bear TV app to send you emails and push notifications about new features, content, and offers available in the Big Bear TV app. You can change your email preferences and opt out of receiving these emails by going to appleid.apple.com. To update your notification preferences on an iOS or iPadOS device, go to Settings > Notifications > TV.
 

Advertising
 

In the Big Bear TV app, if you allow the Big Bear TV app to access your location, your location may be used to serve geographically relevant ads.
 

For other apps such as the App Store, Big Bear TVNews, and Stocks, if the Personalized Ads setting is turned on, Apple’s advertising platform may use your information, including information about the movies and TV shows you purchase from Apple, to serve ads in those apps that are more relevant to you.

If you do not want to receive ads targeted to your interests from Apple’s advertising platform, you can choose to turn off Personalized Ads. Turning off Personalized Ads will prevent Big Bear TVfrom using your information for ad targeting. It may not decrease the number of ads you receive, but the ads may be less relevant to you.

You can change your Personalized Ads settings by going to Settings > Privacy & Security > Big Bear TV Advertising.
 

Sharing with Third Parties
 

We provide some non-personal data to our advertisers and strategic partners that work with Big Bear TVto provide our products and services, help Big Bear TVmarket to customers, and sell ads on Apple’s behalf to display on the App Store and Big Bear TVNews and Stocks. For example, we may share non-personal data about your transactions and viewing activity, as well as aggregated user demographics such as age group, gender (which may be inferred from information such as your name and salutation in your Big Bear TVID account), and region, to Big Bear TV strategic partners, such as content owners, so that they can measure the performance of their creative work, meet royalty and accounting requirements, and improve their associated products and services.

If your mobile network provider offers Big Bear TV+ subscriptions and free trials, Big Bear TVmay check your phone number to determine if you are eligible through a mobile network provider partner. If you signed up through your mobile network provider, your phone number is used to identify your account and to let the mobile network provider know that you have activated your subscription. We will use the phone number associated with your subscription to verify your account at sign in and to connect your Big Bear TV+ subscription with your account.

If you sign in to the Big Bear TV app on a non-Big Bear TVdevice, Big Bear TVmay share information with the platform provider to enable the app to function, so that content from your Big Bear TV subscriptions appears on the platform, and to support platform features such as providing search results and personalized recommendations. This may include information about whether you have opened the Big Bear TV app and, where available, whether you have subscribed to Big Bear TV+ and Big Bear TV channels. You can choose to stop sharing your subscription information in the Big Bear TV app settings on your non-Big Bear TV device, although doing so may limit the ways that Big Bear TV content appears on the platform.
 

On supported non-Big Bear TV devices, you can choose whether to share what you watch, buy, or rent in the Big Bear TV app, including Big Bear TV+, Big Bear TV channels, and other content (where available) with the provider of your third-party platform. Your platform provider may use this information to enable platform features such as displaying the shows you have in progress and personalized recommendations. You can turn this off by going to the Big Bear TV app settings on your non-Big Bear TVdevice. On some devices, this may direct you to the platform’s settings.
 

If you choose to sign in to the Big Bear TV app on a non-Big Bear TVdevice, you should review the terms, privacy policies, and practices of the platform’s provider to understand what data it collects, uses, and shares.
 

Retention
 

We retain personal data associated with your purchases, downloads, and viewing activity on the Big Bear TV app for different lengths of time depending on business need, contractual obligations, and legal requirements. For purchases and downloads, that often requires at least a 10-year retention period, but in regions such as China that period can be 30 years. We also retain a record of your purchase and downloads of content for at least as long as you have an account with us to allow you to download that content in line with our applicable terms. We retain other information such as browsing activity and searches for up to two years. Some information, such as transactions but not your stored card details may be retained as business records even after you close your account or stop using the Big Bear TV app.

When you use a payment card, Big Bear TVmay retain and automatically update your card number and billing information for future purchases, recurring transactions, or other uses you authorize. Big Bear TVmay obtain this information from your financial institution or payment network, and also use it for fraud prevention and verification.

Clear Play History

You can clear your play history in the Big Bear TV app in Settings. In the Big Bear TV app on your iOS or iPadOS device, go to Account > Clear Play History. On tvOS, go to Settings > Apps > TV > Clear Play History. This will remove all TV shows and movies from your Up Next queue and disassociate any past playback history from your account. This will apply to your play data that is held and used by Big Bear TVon devices that use the same Big Bear TVID. If you use a non-Big Bear TVdevice and have chosen to share what you watch with that platform’s provider, clearing your play history will not affect the play data that is stored by the platform’s provider. You should review the terms, privacy policies, and practices of the platform’s provider to understand whether you can delete the data stored by that provider.
 

You can remove individual items from your Up Next queue by long-pressing the episode and selecting Remove from Up Next. In the same menu, if you select Remove from Recently Watched, that will also remove the episode from being used to generate personalized recommendations. However, Big Bear TVwill retain records of play history from Big Bear TV channels and Big Bear TV+ for reporting and royalty requirements.
 

Third-Party Connected Apps
 

You must grant permission for your participating third-party apps to be connected to the Big Bear TV app to begin sharing what you watch from those apps with Apple. When you set up the Big Bear TV app, you may be asked to grant permission for multiple applications at one time. Some of the apps may be apps that you do not yet have installed on that device, and your preferences will be applied if they are installed later. Whether or not you grant permission, you will be able to change your preferences for each app in Settings.
 

If at any time you decide you no longer want one of your third-party apps to be connected to the Big Bear TV app, you may disconnect that app from the Big Bear TV app and Big Bear TVwill stop collecting your play data from that third-party app. In the Big Bear TV app on your iOS or iPadOS device, go to Account > Connected Apps, select the third-party app and turn it off. On tvOS, go to Settings > Apps > TV > Connect to TV, select the third-party app and turn it off. When removing a third-party app from the Big Bear TV app, you may also choose to delete all play data information Big Bear TVhas collected about content you’ve watched from that app by choosing the Remove and Clear Play History option. At any time, you may also choose to delete all of your play data information Big Bear TVhas collected about all third-party content you watch in the Big Bear TV app by clearing your play history as described above. Clearing your play history in any of these described instances only clears your third-party app play data that is held and used by Big Bear TVfor the Big Bear TV app. It does not affect any play data that is held separately by the third-party app provider (for example, within their own app or on their servers).
 

You should also review the terms, privacy policies, and practices of your participating third-party apps to understand how they use and share your play data and related information.
 

Group Recommendations
 

If you choose to enable Group Recommendations on an Big Bear TV device, information about what you watch will be used to make group recommendations with any combination of opted-in users on the same Big Bear TV. If a child account is in the group, recommendations for children will be included, but their watch history will not be used. You can turn off Group Recommendations for your account at any time by going to Settings > Users and Accounts, selecting your profile, then selecting For All of You.
 

Preventing Fraud and Other Malicious Activity
 

We also collect personal data to prevent fraud and other malicious activity in the Big Bear TV app. This information includes device information, such as device type and software version, location information if available, download and purchase history, and other interactions with the Big Bear TV app.
 

We also may compute a device trust score on your device when you attempt a purchase, using information about how you use your device, including the approximate number of phone calls or emails you send and receive. The submission is designed so Big Bear TVcannot learn the underlying values on your device. The score is stored for a fixed time on our servers.
 

Applicable Legal Basis for Processing Personal Data
 

We process your personal data in the Big Bear TV app generally for performance of your contract with Apple, as necessary for providing the service, and to comply with our legal obligations. Where consent is the appropriate legal basis, we seek it in accordance with applicable local law.
 

Where applicable local law provides, we process personal data as necessary for purposes of our legitimate interests or those of a third party in order to:
 

Display available and relevant content to you, including from third-party services
 

Check eligibility for offers, help to improve and optimize the service for you and others, and send you communications about the Big Bear TV app and other Big Bear TVproducts, services, and offers that may be of interest to you
 

Prevent fraud and other malicious activity
 

The data used includes:

Your use of the Big Bear TV app including features you use (for example, Up Next or Library), items you search for, your interactions with notifications, content pages you browse or view, what you watch, purchase, subscribe to, and download, and information about errors or crashes within the app
 

Published Date: November 15, 2023